Online Software development

Techcraft develops web-based software, business strategy and online branding to enable companies to expand through the Internet. Our branding and marketing strategies combine with bespoke web-based software to provide a solid foundation for any business wanting to grow online. We combine intelligent thinking and management consultancy with retail knowledge, both online and on the High Street.

Building a website and hoping people will flock to it really isn't enough. Even the most well-established retail names need to build an entire online brand from scratch when selling on the Internet. We will guide you through the process of launching an online brand from trademark registration through to building brand capital and making your brand visible across your target online markets. The maze of trademark legislation must be negotiated in order to ensure your brand is protected online, which is why our associated legal team specialises in trademark law.

Once the foundations of your brand have been established, we will analyse your target markets in order to build up virtual brand capital: a big brand on the High Street will have an entirely different presence on the Internet. A successful online shop will have comprehensive and targeted marketing campaigns, be easy to use and have good content to retain the customers. We will provide consultation and implement those suggestions.

We are realists: we know that not every retail operation will work online. We will analyse your potential for growth and profit from the outset and suggest ways forward.